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Leading product experiences from vision to execution.

I'm Surya — a senior UX leader with 12+ years of driving cross-functional strategy, design systems, and research ops for fintech, health, and SaaS teams.

Available for senior roles: mentoring, stakeholder alignment, and measurable business impact.

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Surya Dash, Lead Product and UX Designer based in London, portrait

What I do

An end-to-end design practice — from the first user interview to the design system that ships it.

Product Strategy

Translating ambiguous business goals into testable design bets and quarterly product roadmaps.

UX Research

Generative interviews, usability studies, and Jobs-to-Be-Done synthesis that teams actually act on.

Interaction Design

Flows, prototypes, and micro-interactions tuned for clarity, speed, and emotional resonance.

Design Systems

Token-driven, accessible component libraries built in Figma and shipped with engineering.

Prototyping

High-fidelity, motion-rich prototypes in Figma, Framer, and code for stakeholder buy-in.

Design Leadership

Hiring, mentoring, and rituals — building design orgs from one designer to ten.

02 — Experience

A designer who ships, not just decks

Embedded with product and engineering — pairing on tickets, defending the user, and keeping the design system honest.

12+
Years of experience
20+
Products shipped
5
Design systems scaled

  1. Lead Product Designer

    Aula
    Jan 2025 — PresentLondon, United Kingdom
    • Led the design and evolution of Aula's UI Core Design System on Material UI 6, strengthening visual consistency and accelerating product development.
    • Partnered with Customer Success to communicate design solutions to key stakeholders and channel feedback into product improvements.
    • Collaborated with the data team to translate insights into evidence-driven design decisions.
    • Worked closely with engineering to refine and expand the Storybook component library for scalable implementation.

  2. Co-Founder

    Stealth Startup
    May 2024 — Jan 2025Remote
    • Managing and scaling my own design agency.

  3. Senior Product Designer II

    VeARC Technologies
    Apr 2023 — May 2024Bengaluru, India
    • Led the design of enterprise and SaaS applications with a user-centered, collaborative approach.
    • Defined UX flows and high-fidelity prototypes for complex B2B tools, enhancing usability.
    • Strengthened the design system for consistent UI patterns across modules.
    • Ran iterative design reviews and usability evaluations to improve the user experience.

  4. Senior Product Designer

    Vimaan Robotics
    Aug 2021 — Jan 2023Bangalore, India
    • Designed a B2B warehouse activity tracking and reporting platform.
    • Collaborated cross-functionally to enhance warehouse workflows and data visualization.
    • Simplified complex operational data through intuitive dashboards and interaction design.
    • Optimized report generation and activity tracking interfaces, improving client efficiency.

  5. Senior Product Designer

    Ascendum Solutions
    Sep 2018 — Aug 2021Bengaluru, India
    • Led the design of the buying guide section to enhance buyer decision-making in a B2B marketplace.
    • Developed PartPay, an initiative facilitating split payments for buyers.
    • Contributed to ideation and design of a SaaS-based procurement portal.
    • Created a comprehensive icon library for product categories, improving visual consistency.

  6. UX Designer

    Synclarity
    Nov 2017 — Jun 2018Mumbai, India
    • Designed end-to-end web and dashboard interfaces focused on usability and conversion.
    • Ran competitive analysis and UX audits to identify improvement areas.
    • Created wireframes, interactive prototypes, and design specs to guide development.
    • Supported reusable UI patterns for faster delivery.

  7. Product Designer

    HCL Technologies
    Apr 2015 — Jun 2017Bangalore, India
    • Designed UI screens for Panasonic's in-car infotainment systems.
    • Developed a desktop application for Johnson & Johnson's sterilization system.
    • Aligned design with technical specifications and user needs across teams.

    Product Designer(Contract)

    Intuit
    Apr 2016 — Dec 2016Bangalore, India
    • Worked as an interaction designer on the QuickBooks product.
    • Partnered with PMs and engineering to integrate new features.
    • Created wireframes, visual designs, style guides, and icons.

  8. Brand Designer

    99designs
    Jan 2013 — Mar 2015Odisha, India
    • Delivered UI designs for web and mobile across diverse client briefs.

  9. Brand Designer

    crowdspring
    May 2010 — Jan 2013Odisha, India
    • Helped clients set up their brand and marketing collateral.

Work I'm proud of

Snapshots of recent work — full case studies available on request.

B2B SaaSInvoicing

Metafield Invoicing

Integrated invoicing for a construction-materials testing platform — turning handwritten field notes into one-click billing.

RoleUX Designer
Year2024
PlatformWeb · Tablet (field)
Mobile AppUrban Mobility

Parkon — Car Parking App

Designing a seamless car parking experience for urban car owners in India.

RoleUX Designer
Year2024
PlatformiOS · Android
03 — Credentials

Education & Certifications

Formal training and continuous learning that sharpen the craft.

Education

  • Bachelor of Technology — Electrical and Electronics

    BPUT
    2009 — 2013 · Odisha, India

  • Higher Secondary — Science

    Central Board of Secondary Education
    2007 — 2009 · Odisha, India

Certifications

  • UX Design Professional Certificate

    Google · Coursera
    2024

  • UX Design Professional Certificate

    Microsoft · Coursera
    2024

  • Design Thinking

    Infosys
    2023
04 — FAQ

Common questions

Do you take on full-time roles or contracts?
Both. I'm currently open to a senior IC or design lead role, plus selective 3–6 month embedded contracts.
What industries do you specialize in?
Fintech, digital health, and B2B SaaS — anywhere complex workflows meet a real human on the other side of the screen.
Do you code?
I prototype in HTML/CSS and React when it helps the conversation. I don't ship production code, but I speak fluent engineering.
What's your typical engagement?
Embedded contracts start at 3 months with a 2-week paid discovery sprint up front, so we both know it's a fit.
Let's talk

Have a problem worth designing?

Tell me about the product, the users, and where it's stuck. I'll reply within two business days.

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